“Open Doors”, the initiative that takes our customers behind the scenes inside McDonald’s kitchens, is back!
In the framework of the International Day of Universal Access to Information (Transparency Day) celebrated every September 28, we announce the relaunch of the “Open Doors” kitchen tours: the program that has already allowed more than 15 million people to discover how the world’s most famous hamburgers are made. We became the only Company in the quick-service industry to open its kitchens to the public to offer consumers the opportunity to learn about the preparation processes and ingredients of our menu in a transparent way.
During the coronavirus pandemic, visits to McDonald’s kitchens were temporarily suspended and replaced by a virtual version. Now, the “Open Doors” initiative is back with a revamped and updated edition to clear up all the myths and doubts about the world’s most iconic food.
“People are increasingly demanding and discerning about the quality of the food they eat. Open Doors is a way to give them the opportunity to get to know us better and see firsthand the work we do to offer ingredients of the highest standards and certified origins, whose preparation uses the most rigorous processes to end up on the customers’ table. We have nothing to hide,” said David Grinberg, Vice-President of Corporate Communications at Arcos Dorados.
What can be experienced at the “Open Doors” Tour?
Those who participate in the visit will be able to clear up doubts, debunk myths and learn all about the quality ingredients and processes that go into preparing our menu. Customers will also be able to experience what the daily work of young people, most of whom are going through their first formal employment experience, is like.
An “Open Doors” tour is available at most McDonald’s restaurants in the region and no pre-registration is needed. For approximately 20 minutes, the Restaurant Manager and our team will guide visitors through the entire kitchen experience; which includes a demonstration of food hygiene and safety measures, ingredient sourcing and storage, order preparation and many other “secrets” that, although out of sight, are part of the strong commitment to quality that the Company has consistently shown since its beginning.
At the end of the tour, visitors will be able to provide feedback on the experience through a brief satisfaction survey. Tours can be conducted from Monday to Thursday, for a maximum of 5 people at a time, and are open to customers over 18 years of age; provided that they agree to wear a mask and comply with the food safety measures required to enter the kitchens.
To learn more about “Open Doors” go to www.arcosdorados.com/open-doors-2022