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Commitment to Families

Commitment to Families

We are a family restaurant which is why we are committed to offering an outstanding dining experience, with food that is appeals to children for being delicious and to parents because it is tasty and nutritious.

Operating in 20 markets in Latin America and the Caribbean, we stay close to the communities we serve by running various programs and initiatives throughout the year.

Our initiatives

Happy Meal

We have been transforming and evolving ingredients over the years, adapting and aligning ourselves with children’s needs and consumer trends.

Tasty and Nutritious Menu

Less than 600 calories, reduced saturated fat and sodium, no added sugar and a greater variety of food groups.

Our work over the years
2011
2013
2015
2019
2020

2011

Incorporated cherry tomatoes, kids-sized fries, apple as a dessert and salads sides.

2013

  • Removed soft drinks from the Happy Meal section of our menu board.
  • Included nutritional information in the Happy meal section of our menu board.

2015

Added yogurt as a Happy Meal dessert option.

2019

Introduced the new, 600 calories or less menu.

2020

Removed artificial colors and flavors from all Happy Meal menu items.

Reading and learning

We have been committed to the Happy Meal Book initiative for nearly a decade, encouraging children to read beginning at an early age.

With the onset of the COVID-19 pandemic we reinvented ourselves to adapt to the ”new normal” for families, taking into account that parents were looking for activities to do with their children and to put their creativity to the test. The Happy Meal App, which offers a wide variety of content for children to play with their favorite characters, added new platforms for children to enjoy from their homes: from on-line books, puzzles and crafts, to recommendations on how to maintain a clean environment to prevent illness.

  • More than 20 million books distributed since 2013 
  • 444 thousand Happy Meal App downloads in 2020

Responsible Marketing

We adhere to the McDonald’s Global Marketing to Children Guideline, which outlines our global commitments and expectations.

#1 Offer more balanced meals
#2 Simplify ingredients
#3 Be transparent with Happy Meal nutrition information
#4 Responsible Marketing
#5 Leverage innovative marketing to help impact the purchase of foods and beverages containing recommended food groups in the Happy Meal

Our work over the years
2013
2014
2015
2017
2018
2020

2013

McDonald’s Corporation partners with Alliance for a Healthier Generation.

2014

First interim goal: meet commitments in 30-50% of markets.

2015

First public progress report for Italy and the USA’s in 2014.

2017

Report on 2016 progress with results from 13 countries.

2018

Second interim target: commitments in 50-100% of markets.

2020

Final target: all 5 commitments in 20 markets.

Ronald McDonald Houses (RMHC)

For more than 44 years, we have been supporting families with sick children in their time of need by helping them stay together and access medical care and resources they need.

Having a presence in most of the countries where we operate, RMHC manages three flagship programs: Ronald McDonald Houses, Family Rooms and the Pediatric Mobile Unit.

  • We impact hundreds of thousands of families every year.

Gran Día

Año a año, realizamos nuestra jornada solidaria, a través de la cual destinamos parte de la recaudación de las ventas de la hamburguesa Big Mac a brindar apoyo a los programas de la fundación Casa Ronald McDonald de la región.

Este 2020 mantuvimos nuestro compromiso con las familias adaptando esta tradicional campaña al contexto de pandemia. A través de preventas digitales, bonos especiales y eventos online; a la vez que reforzando las ventas por AutoMac y McDelivery, logramos superar nuestras expectativas.

  • Más de USD 5 millones recaudados, que equivalen a más de 2 millones de hamburguesas BigMac vendidas.

Donations

In response to the Covid-19 pandemic, we conducted a campaign to donate food to healthcare workers, first responders and sanitation workers in different cities.

In 2020, we delivered more than 500 tons of food and more than 500 thousand meals in the countries throughout the region.

Our commitment for the future