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2018

2018

  • Implemented "Deforestation Free Beef Sourcing Policy" in Brazil and Argentina.
  • Instituted a verification process for raw material sourcing from the Cerrado region of Brazil.
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2017

2017

  • Formed the "Beef+Forests Working Group" with McDonald's Corporation, AgroTools, Proforest, and our suppliers.
  • Established lines of action for suppliers in the Cerrado region of Brazil.
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2014

2014

  • Alignment with the New York Declaration for Forests (McDonald's Corporation).
  • Announced sustainable beef procurement goal (McDonald's Corporation).
  • Began working on the "Alta floresta"..