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2018

2018

  • Implemented "Deforestation Free Beef Sourcing Policy" in Brazil and Argentina.
  • Instituted a verification process for raw material sourcing from the Cerrado region of Brazil.
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2017

2017

  • Formed the "Beef+Forests Working Group" with McDonald's Corporation, AgroTools, Proforest, and our suppliers.
  • Established lines of action for suppliers in the Cerrado region of Brazil.
  • ..