Commitment to Families
Commitment to Families
We are a family restaurant which is why we are committed to offering an outstanding dining experience, with food that is appeals to children for being delicious and to parents because it is tasty and nutritious.
Operating in 20 markets in Latin America and the Caribbean, we stay close to the communities we serve by running various programs and initiatives throughout the year.
We have transformed and evolved ingredients of the Happy Meal, adapting and aligning ourselves to children’s needs and consumer trends.
We offer a rich and nutritious menu, with a greater variety of food groups. All of the combinations add up to less than 600 calories, less fat, sodium and no added sugar.
Our work over the years
Incorporated cherry tomatoes, kids-sized fries, apple as a dessert and salads sides.
- Removed soft drinks from the Happy Meal section of our menu board.
- Included nutritional information in the Happy meal section of our menu board.
Added yogurt as a Happy Meal dessert option.
Introduced the new, 600 calories or less menu.
Removed artificial colors and flavors from all Happy Meal menu items.
Reading and learning
For almost a decade now, we have been promoting the Happy Meal Book initiative, offering families the choice between a book or a toy as their Happy Meal gift. In this way, we not only contribute to the democratization of access to children’s literature in the region, but also encourage children to approach reading as a fundamental tool for their intellectual and creative development.
Through different collections, we promote family reading and encourage children to let their imagination fly.
- We are one of the largest children’s books distributors in Latin America. Since 2013, we have delivered more than 22 million copies across the region.
As part of the evolution process of the Happy Meal and increasingly committed to caring for the environment, we are aligned with McDonald’s global commitment to reduce the use of plastics in Happy meal toys and transition to 100% renewable, recycled and certified materials by the end of 2025.
Thus, in addition to encouraging children to play and have fun, we promote sustainable habits in families.
#1 Offer more balanced meals
#2 Simplify ingredients
#3 Be transparent with Happy Meal nutrition information
#4 Responsible Marketing
#5 Leverage innovative marketing to help impact the purchase of foods and beverages containing recommended food groups in the Happy Meal
McDonald’s Corporation partners with Alliance for a Healthier Generation.
First interim goal: meet commitments in 30-50% of markets.
First public progress report for Italy and the USA’s in 2014.
Report on 2016 progress with results from 13 countries.
Second interim target: commitments in 50-100% of markets.
Final target: all 5 commitments in 20 markets.
We launched the Clean Label campaign to communicate parents about nutritional quality.
Ronald Mcdonald House Charities
For more than 44 years, we have been supporting families with sick children in their time of need by helping them stay together and access medical care and resources they need.
Having a presence in most of the countries where we operate, RMHC manages three flagship programs: Ronald McDonald House Charities, Family Rooms and the Pediatric Mobile Unit.
- We impact hundreds of thousands of families every year.
- We have 30 Ronald McDonald House Charities in the region and 35 family rooms.
- All the money raised through our largest solidarity campaign “Big Day” / “McHappy Day” across the region, is donated to the Ronald McDonald House Charities in each country and to NGOs.
Este 2020 mantuvimos nuestro compromiso con las familias adaptando esta tradicional campaña al contexto de pandemia. A través de preventas digitales, bonos especiales y eventos online; a la vez que reforzando las ventas por AutoMac y McDelivery, logramos superar nuestras expectativas.
- Más de USD 5 millones recaudados, que equivalen a más de 2 millones de hamburguesas BigMac vendidas.